Is this you?
You:
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delay decisions until you have “one more piece of info”
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replay meetings and worry what people think
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soften your message to keep people happy
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avoid the hard conversation, then it gets worse
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doubt whether you’re having the impact you should
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You’re not lacking skill. You’re running an old story.
He truly listened to me, understanding the core challenges I was facing, and helped me gain clarity... It has been transformative - Tina, senior leader
What it's costing you
Second-guessing does not stay in your head.
It shows up as:
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slower decisions
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weaker boundaries
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inconsistency
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avoiding the very conversations that earn respect
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burnout from trying to do everything perfectly
What's really going on
Second-guessing is rarely about skill. It’s a self-trust issue.
If the story in your head is:
“I’m not ready.”
“What if they think I’m incompetent?”
“I need everyone to approve of me.”
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You will hesitate even when you are capable.
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The goal is not to become “unstoppable”.
The goal is to become steady, clear, and confident under pressure.
How I help
The Confidence Code
The Confidence Code is my identity-first method for turning self-doubt into self-trust, so you lead with calm confidence.
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Step 1: Break the loop
We pinpoint when doubt hits, what you tell yourself, and what you do next, then install a simple way to interrupt it in the moment.
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Step 2: Reset the story
We change the assumptions driving the doubt, so you stop needing reassurance and start trusting your judgement again.
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Step 3: Build proof
You take focused action that creates evidence. Decisions made, conversations handled, standards set, follow-through done.
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This is not hype or positive thinking.
It’s identity-first coaching with practical action that builds real self-trust.
Choose your level of support
The Back Yourself Sprint
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A focused confidence sprint for leaders who want fast change in one specific area.
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We target the exact situation where doubt hits, break the second-guessing loop, and build proof through action.
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Ideal for one recurring issue, like delaying a decision, overthinking after meetings, or avoiding a hard conversation.
Start here:
4-weeks
The Steady-Leader System
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A complete confidence rebuild for leaders who are done with the internal wobble.
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This is identity-first coaching that reshapes the story you live from, then turns it into consistent action.
The result is calm confidence that sticks, because it’s built on self-trust, not motivation.
12-weeks
Go deeper:
Unsure? Book a Confidence Clarity Call
If you’re not sure what’s driving the doubt, this call will help you get clear fast.
You’ll leave with:
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the pattern behind your second-guessing
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one action to take immediately
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clarity on whether the 4-week sprint or the 12-week system fits best
"If you are seeking a coach who will empower you to overcome obstacles, achieve your goals, and unlock your true potential, I wholeheartedly recommend working with Josh." - client review
Businesses: Calm, decisive leadership at every level
Want to support your leaders growth without the boring corporate lingo?
I support leaders through 1:1 and group coaching, in-depth DISC personality reviews, and practical workshops that build confident decision-making, clearer communication, and calm leadership under pressure.
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Find out more here:
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What my clients say
Working with Josh allowed me to see things in a different way, and pushed me to try new things. His personality and character are very relatable, and I always had fun in our sessions. I'm now much more confident, motivated, and I trust myself more.
Hana, business owner
Working with Josh has given me a new perspective, which has allowed me to improve my productivity, enhance my self awareness, and gain knowledge on how to set goals and action them.
Tim, Senior leader
Josh has been amazing to work with. He is very easy to talk to, he listens and understands and gives honest feedback in such a positive way. His professionalism, enthusiasm and confidence really shines through.
Eva, business owner
From the first session, Josh made me feel completely at ease. His warm and compassionate nature created a safe and non-judgmental space. He truly listened to me, understanding the core challenges I was facing, and helped me gain clarity. Josh’s expertise, empathy, and guidance have enabled me to unlock true potential and build confidence I never thought possible.
Alex, school leader
He truly listened to me, understanding the core challenges I was facing, and helped me gain clarity... It has been transformative.
Who is Josh Sutton?
Father
Husband
Writer
Educator
Surfer
Guitar-player
Friend
Thinker
Leeds United fan
Learner
Coach
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Having spent 7 years in the banking industry, and over 10 years in the education industry, I found my unique calling in helping others to grow, thrive, and live to their potential.
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Obsessed with human flourishing and all of the branches that flow from this, I have spent over 15 years in self development, learning about psychology, sociology, neuroscience, human anatomy, leadership.
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I am ultimately a people person; I view each day as an opportunity to invest in other people, to see them grow and thrive, and have the privilege of being part of their journey.